Business Networking in Romania: A Practical Guide to Building Connections

Strong professional relationships are the foundation of doing business in Romania. While formal contracts and legal frameworks matter, many deals still begin with a handshake and a conversation. For newcomers and seasoned professionals alike, understanding how and where to network can open doors that would otherwise remain closed.

Why Networking Matters in Romania

Romanian business culture places a high value on personal trust. People prefer to work with those they know, or at least with those who come recommended by a trusted contact. Building a network is not just about collecting business cards; it is about cultivating long-term relationships. A referral from a common acquaintance can be more effective than a cold email or an impressive CV.

Where to Meet Business Contacts

Several types of events and venues are particularly useful for professional networking in Romania:

• Chambers of commerce and industry – Most counties have a chamber that organises regular networking breakfasts, seminars, and matchmaking events. These are open to members and often to non-members as well.
• Industry associations – Whether you are in IT, manufacturing, tourism, or agriculture, there is likely an association that hosts conferences, workshops, and informal gatherings.
• Trade fairs and exhibitions – Cities such as Bucharest, Cluj-Napoca, and Timișoara host major trade shows throughout the year. These are ideal for meeting suppliers, clients, and partners in a single venue.
• Coworking spaces and business hubs – Many coworking spaces organise community events, pitch nights, and social hours. They attract freelancers, startup founders, and remote workers from various fields.
• University alumni networks – Graduates of Romanian universities or international programmes often maintain active alumni groups that hold networking events.
• Online platforms – LinkedIn is widely used by professionals in Romania, but local Facebook groups and dedicated business forums can also be valuable for finding niche communities.

Networking Etiquette: What to Expect

When attending a networking event in Romania, keep these cultural norms in mind:

• Dress smartly – Business attire is common at formal events, while smart casual is acceptable for informal meetups.
• Greet with a handshake – A firm, brief handshake with direct eye contact is standard for both men and women.
• Exchange business cards – Carry plenty of cards and offer them with both hands or with the right hand. Take a moment to look at the card you receive before putting it away.
• Engage in small talk – Conversations often start with topics like travel, food, or general impressions of the city. Avoid diving straight into business; allow the relationship to warm up.
• Respect personal space – Romanians typically stand about an arm’s length apart during conversation. Moving too close can feel intrusive.
• Be patient with language – English is widely spoken in business settings, especially among younger professionals. However, learning a few polite phrases in Romanian can go a long way in building rapport.

Following Up After an Event

The real work begins after you leave the event. Send a personalised follow-up message within 24 to 48 hours, referencing something specific from your conversation. Connect on LinkedIn with a short note. If you promised to share information, do so promptly. Romanians value follow-through, and a reliable contact quickly becomes a trusted one.

Networking in Romania rewards consistency. Attend events regularly, join a professional group, and be genuinely interested in others. Over time, your network will become one of your most valuable business assets.